Category Archives: marketing

Step Four: Align Your Promotional Media

Have you ever seen a person with a Martha Stewart tatoo? Probably not. Yet you may very well have seen someone with a Harley Davidson tatoo. The Harley culture transmits well through the medium of tatoos; the Martha Stewart culture … Continue reading

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Step Three: Design Your Brand

In the broadest sense, your brand is the image that is conjured up in the minds of people as a result of every impression of you they receive. Everything about you, your walk, your talk, your style, as well as … Continue reading

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Step Two: Refine Your Persona

Are you keenly aware of how others perceive you? Do potential clients grasp who you are, what you represent, and how your products or services can benefit them? Many entrepreneurs are surprised to learn that prospective buyers have absolutely no … Continue reading

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Step One: Define Your Market

A successful promotional strategy begins with an understanding of the people you are trying to serve. What are their dreams? What is their style? What kind of life are they shooting for? New entrepreneurs often place too much focus on … Continue reading

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Promotional Solutions for Your Organization

Welcome! We specialize in low-cost promotional solutions for small businesses, non-profits, churches, and other groups. Our exclusive Four Step Solution will help get you on track with a comprehensive plan to promote your organization. Step One: Define Your Market Step … Continue reading

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